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Enterpreneurial Project Happy ZOO Golf
 Langer, Emil ; Mikovcová, Hana (advisor) ; Boukal, Petr (referee)
The aim of this bachelor's thesis Enterpreneurial Project Happy ZOO Golf is to create a business plan for a project that will be implemented in a near future. The work which is separated into several parts will deal with establishment of a new golf brand for kids. The attention will also be paid to mapping the situation of succesful brand introduction to a czech golf products market as well as creation a marketing plan and financial feasibility of a project. Practical part is based on a theoretical background whose knowledge and correct application is essential for a successful realisation of business plan. The work will bring a comprehensive analysis of author's intention including an assessement of real operability.
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